Es un nuevo sistema podotáctil que complementa y mejora el actual circuito de baldosas, permitiéndole a la persona con discapacidad visual saber exactamente qué tipo de negocio o servicio básico tienen al lado con solo tocar la vereda con su bastón podotáctil o su pie. En este nuevo sistema, cada baldosa tiene una línea horizontal que les avisa sobre la cercanía de un local y sobre la inmediata lectura de lineas verticales que tendrá que cortar para saber qué tipo de local está a su lado.
Is a new tactile floor tile system that integrates and improves on the current tile system, allowing visually disabled people to know exactly what kind of business or establishment they are passing by, just by touching it with their walking stick or feet. In this new system each tile has a horizontal line, which indicates that you are near an establishment, and vertical lines indicating the kind of establishment next to you.
2024 | Cannes Lions | Grand Prix | Design
2024 | Cannes Lions | Gold | Brand Experience & Activation
2024 | Cannes Lions | Gold | Media
2024 | Cannes Lions | Gold | Outdoor
2024 | Cannes Lions | Gold | Sustainable Development Goals
2024 | Cannes Lions | Silver | Direct
2024 | Cannes Lions | Silver | Outdoor
2024 | Cannes Lions | Bronze | Design
2024 | Cannes Lions | Shortlist | Outdoor x2
2024 | Cannes Lions | Shortlist | Direct x2
2024 | Cannes Lions | Shortlist | Design
2024 | Cannes Lions | Shortlist | Brand Experience & Activation x3
2024 | Cannes Lions | Shortlist | Media x3
2024 | Cannes Lions | Shortlist | SDGs x2
PROTOTYPE PROCESS
En la primera etapa después de muchos bocetos en papel pase a desarrollar el prototipo en arcilla. Fue en ese momento donde pudimos tener la primera prueba tangible con la UNCP (Unión Nacional de ciegos del Perú). Luego de testear el prototipo y conversar con ellos, nos dimos cuenta que funcionaba. Lo podían leer con sus bastones podotáctiles, pero aún no esta listo. Junto a los comentarios que nos brindaron co-creamos una nueva versión del prototipo.
In the first stage, after many sketches on paper, I moved on to develop the prototype in clay. It was at that moment that we were able to have the first tangible test with the UNCP (National Union of the Blind of Peru). After testing the prototype and talking to them, we realized that it worked. They could read it with their podotactile canes, but it is not ready yet. Together with the comments they gave us, we co-created a new version of the prototype.
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En la ultima etapa la implementación se realizo en todo el distrito de Miraflores
